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Mad Men: Fictional product pitches, real ads
Season four of the AMC show and Emmy favorite Mad Men has started, and change is afoot. Don Draper and his gang now operate out of new digs: Fortune's...
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Meet the real 'Mad Men'
In honor of the debut of the third season of 'Mad Men' on AMC, Fortune looks back at the real life ad giants who defined their decades and swayed the ...
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It's a mad, mad flight attendant
I've got to say that I'm of two minds on this whole crazed flight attendant thing.On the one hand, you've got to feel for the guy. He's dealing every ...
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The Real Story
Betsy Morris, Patricia Sellers, Julie Schlosser, Ellen Florian, John Helyar, and Patricia Neering 2008-02-22 10:05 发现相似文章来源:2004年5月号《财富》杂志作者:Betsy Morris, Patricia Sellers, Julie Schlosser, Ellen Florian, John Helyar, and Patricia NeeringHow did Coca-Cola's management go...
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Toyota ads move beyond the recall
New ads from Toyota's local dealers look like they're missing something.The commercials play up the features of new cars, show clips of Toyotas drivin...
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Another revenue channel for Google: Product Search?
An analyst thinks that Google's prominence in search will allow it to climb up the value chain in other highly profitable areas.Analysts want to see w...
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Men are from Facebook, women are from Twitter?
Studies show the genders really are different online.By Anna KattanFor Jonathan and Michelle Opp of Chapel Hill, N.C., the Internet, like electricity ...
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Men's Wearhouse
排名:87 (去年排名:68)是什么使这家公司如此伟大?这家男士服装连锁店是燕尾服出租市场的领导者,共有1,213间店面,年底聚会已成为公司传统。(自然要穿礼服出席啦!)2009年营业收入(百万美元):1,972网址:www.menswearhouse.com...
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Online video ads: The tipping point is near
Large advertisers are starting to shift their ad budgets to online video. Is the demise of broadcast television at hand?By Jason GlickmanAt the 61st P...
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《广告狂人》令女广告人爱恨交织
上周五,广告公司李奥贝纳(Leo Burnett)举办了一个“《广告狂人》归来”的派对,公司执行创意总监吉安妮•卡贾诺必须决定是穿得像性感而强势的执行秘书琼•哈里斯,还是……她眨眨眼说:“或许我会尝试女扮男装,穿成(《广告狂人》男主角)唐•德雷柏那样。”如果要让Organic的执行创意总监凯琳•帕斯...
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